Creative marketing polymath. Fighter of fires. Deep learner. Fast mover.
Advertising Philosophy
In our modern data-driven world, does marketing still need creativity?
Understanding motivations isn’t just about analyzing data; it’s about being deeply embedded in culture. Solving entrenched problems means embracing independent ways of thinking. Sticking to repeatable processes yield predictable results.
Compelling ideas don’t come out of an if-this-then-that linear process.
Work - SprintRay, Inc
2017-Present
UX Content Strategist
Product Marketing Manager (Previous Role)
Copywriter (Previous Role)
I lead a team of highly talented creatives on a wide range of projects that professionalize and legitimize 3D printing in the modern age. Our deliverables vary from trendsetting educational animations to in-depth industry interviews to deceptively simple explainer articles. I lead the team using SCRUM to hypothesize, test, verify, and rapidly deploy marketing content.
SprintRay Live.
It began as an idea casually tossed in a boardroom: what if we conducted our biggest-ever product launch virtually? A tall order during the height of a global pandemic, but we took up the challenge. My team and I built out a preshow marketing program that included maximum social media activation, personalized hand-signed invitations from our CEO, and email marketing.
The result? Over 1,500 live attendees across all channels, resulting in over 600 capital equipment preorders. A SprintRay record by a country mile.
CV
I graduated top of my class with a B.A. in English Lit, then did 3 months of postbacc cultural linguistic studies at the University of Vienna. Meanwhile, I co-founded and ran the content machine at Chronicle - a small mobile-first literary magazine.
In Los Angeles, I joined SprintRay as a part-time junior copywriter. I now lead a team of creatives, working to conceptualize, justify, and execute marketing strategies of all kinds, from trendsetting educational animations to pie-in-the-sky branding videos.
About
An independent creative thinker, a keen learner, and an empathetic servant leader looking for my next challenge. I strive to become an expert in everything that I do.
Tyler Brouwer